Fashionable  Tableware

To prepare the Christmas dinner for our institute, I advised our manager to look for a quick solution on the internet stores. 

After a few days, he told me with a big smile: "I found it! You will all enjoy a beautiful table setting this Christmas .And with such  short  notice!" Then he explained to me. 

Seasonable Tableware 

Hoffmaster is a supplier of decorative tableware for restaurants, hotels, hospitals and other institutions.. Based in Oshkosh, Wisconsin, they used to send out .100,000 copies of Hoffmaster Seasonal catalogues to their clients twice a year.Customers can use this catalogue to select seasonal  and decorative table ware that they  then can personalizeo with their logos, names or mix and match to create the perfect table setting. 

"Now they have a web site to show their latest designs." the manager said, "I can choose all kinds of table settings for Spring, Summer, Autumn and Winter. I don't need to wait for the next catalogue, but can  put my requirement and order online immediately." 

Tips 

To give customers some additional value for visiting their web store, Hoffmaster shows some tips of table decoration. The tip of this month is teaching you how to make different styles of napkins. Step-by-step to do the trick. It's quite useful for the restaurants to make their table setting more attractive. 

This thing is good! 

This thing - your internet stores is much more convenient and saves  time. I guess they will save a lot of money for the catalogue printing, posting, and will get more clients in this way. 

Then he showed me the Christmas setting that he chose for our institute Christmas dinner. I copied the picture here. Do you like it? I guess you will learn from the marketing strategy of Hoffmaster, either the old way or the new avenue.